“Behind the Brand” Video Podcast Series Production
Behind the Brand offers an authentic and engaging look into the people driving your brand experience, making it a powerful tool for building customer trust, establishing industry authority, and attracting the best talent. By sharing the powerful stories and expert insights of the people who drive your brand experience, you create a deeper, more meaningful connection with your audience.
Behind the Brand is a cost-effective, recorded, or live video series production highlighting the human element and the authentic stories comprising your company's leadership, values, and expertise. Video podcast series content can become the strategic nexus for your social media, newsletter, podcast and lead-generation marketing.
Benefits …
Maximize your video production investment by creating multiple pieces of engaging and easily digested content from a single-day recording session.
Delivers a fully integrated content marketing package that includes long-form videos, social media stories, audio podcasts, and SEO-rich written content, ideal for lead generation, lead nurturing, and other marketing programs.
Appealing to diverse buyers' needs and preferences, from in-depth video watchers to quick social media scrollers, delivered consistently across all platforms, reinforcing your authority and expertise.
What You Get
Pre-production: Topic and keyword research, interview guide development, and pre-production interview preparation with your organization’s subject matter experts (SMEs)
Production: 1-Day set up on location or in studio, two/three camera interview setup and recording
Post-production deliverables:
Six 6-8 Minute Expert Interview Videos - Professionally produced, in-depth interview videos featuring your organization’s SMEs, each focused on a specific topic, showcasing your organization’s expertise and insights.
Six SEO-optimized Landing Pages—Transcriptions of each 6-8-minute video are enhanced with SEO strategies to create optimized landing pages, including relevant keywords, meta descriptions, and internal linking to improve search engine performance.
Twenty-four 60-second “Story" format Social Media videos - four short, engaging highlight videos derived from the six long-form interviews optimized for social media platforms like LinkedIn, Instagram, and YouTube.
High-quality audio files of each episode are ready to upload to your Audio Podcast channels.
“Fantastic quality outputs and an amazing team to work with! We’ve worked with The Unmarketing Group for projects big and small over many years and have always been super happy with their work. Highly recommended!”