Video Production Services
“Fantastic quality outputs and an amazing team to work with! We’ve worked with The Unmarketing Group for projects big and small over many years and have always been super happy with their work. Highly recommended!”
Brand Storytelling
We help you create engaging videos that tell your brand's story. These videos use the voices and faces of your team and customers to make the story authentic. This approach to storytelling lets people know what you do and, importantly, why you do it. It builds trust and familiarity before people even meet you. We can make these brand stories in different formats and adapt them for social media and ads.
Examples of this storytelling include:
Your Origin Story: Let people connect with why you do what you do.
Category Leadership: Build awareness and trust in your category or solution by showcasing your organization's innovative ideas with services like our “Behind the Brand” series video production [click here to learn more].
The Hero's Journey: Highlight your customer's success as the central part of your brand story.
We will help you create compelling stories that convey your brand's values and connect with your audience on a deeper level.
“Down Funnel” Video Content
"Down funnel" video content is tailored for people who already know about a brand, product, or service and answer important questions that arise during the buying and customer journey.
This kind of video goes deeper by providing detailed information about the product, addressing specific customer concerns, highlighting what makes it special, and offering proof that the product delivers the promised value. It's also proven to be more effective than other types of marketing, sales and customer success content. Some examples of "down funnel" video content include:
Product Demonstrations: Showing how the product works.
Product/Service Comparisons: Comparing your offering to others.
Webinars and Case Studies: Sharing real-life stories and customer testimonials.
Customer Video Guides: Giving tips on getting the most from the product.
With clear calls-to-action, "down funnel" video content is a powerful tool for moving potential customers from knowing about a product to buying it. This makes it essential for marketers who want to boost sales and revenue.
Fractional-time Video Production Services
In our experience working with many large and scaling companies, we have noticed that while many recognize the importance of video content for effective communication with stakeholders, they face obstacles in achieving their video content goals due to the high cost of outsourcing production or the complexity and expense of doing it internally.
To address this, we provide a "fractional-time" video production service that provides organizations with a dedicated, highly-skilled videographer with all the equipment needed to execute professional multi-camera recordings and live streams.
Organizations can purchase a retained block of flexible monthly hours that achieves their video content goals.
““Working with The UnMarketing Group has been the easiest thing in the world. They were extremely attentive to our needs, and took the time to explain the process and requirements throughout the lead up and during the event. We fully appreciated their level of professionalism, enthusiasm, and attention to detail on our project. Plus the final product was beautiful – we got rave reviews from many audience members and internal stakeholders. I would recommend them in a minute.””