If you’ve been exploring video production options, you’ve likely come across terms like: filmmaker, cinematographer, cinematic production, videographer, etc.
They’re often used interchangeably — but they aren’t the same. Choosing the right approach can save you money and deliver results that meet your objectives.
Many organizations add a livestream to their event and assume that’s enough. The stream works, a link exists, but often shared at the last minute.
And then afterward, I hear, “It looked and sounded great, but only 20 people watched it online—was it worth it?”
The reality: If you don’t promote the livestream, you haven’t really launched one.
I spend a lot of time standing at the back of event rooms (that sounds creepy, right?).
Sometimes those rooms are packed with people. Sometimes they’re split between a room and a livestream. Sometimes they’re entirely virtual, and I’m in my PJs (too much sharing?). One thing I’ve learned is that everyone wants to be part of the conversation. So how can you make them feel engaged and heard?
For years, the answer seemed simple: count how many people showed up. If the seats were filled, the event was a success.
But audiences have changed. Some are eager to travel, dress up, and be in the room. Others prefer — or need — to join from wherever they are. If we only measure who’s in the seats, aren’t we overlooking the bigger picture of engagement and impact?
Over the past few months, I’ve visited more than a dozen event venues—hotels, museums, and corporate spaces—to offer free, on-site reviews of their wireless microphone systems.
Each space had its unique setup, but a handful of issues kept showing up again and again. These problems are easy to overlook—until they cause issues during a live event.
Here are the most common issues I’ve encountered—and what can be done to prevent them!
