3 Types of Video Startups Should Invest In — and 3 They Should Avoid

3 Types of Video Startups Should Invest In — and 3 They Should Avoid

Video can be incredibly useful for startups and scale-up companies — but only when the video matches the stage of the business.

Early-stage startups are often still refining their product, testing their market, adjusting their messaging, and learning which customers are the right fit. That means some video investments can become outdated quickly, especially if they depend too heavily on product details, interface screens, or messaging that may change.

But that does not mean startups should avoid video.

It means they should invest in the right kinds of video at the right time.

For early startups, the best video content is usually flexible, durable, and focused on building understanding and trust. As companies begin to scale, video can become more specific, more product-focused, and more directly connected to growth.

Here are three types of video startups should invest in early — and three they should be careful to avoid too soon.

Filmmaker or Videographer? Why Choosing the Right Partner Matters.

Filmmaker or Videographer? Why Choosing the Right Partner Matters.

If you’ve been exploring video production options, you’ve likely come across terms like: filmmaker, cinematographer, cinematic production, videographer, etc.

They’re often used interchangeably — but they aren’t the same. Choosing the right approach can save you money and deliver results that meet your objectives.

Why Hybrid Events Come Up Short — and What Successful Ones Do Differently (Pt.1)

Why Hybrid Events Come Up Short — and What Successful Ones Do Differently (Pt.1)

Many organizations add a livestream to their event and assume that’s enough. The stream works, a link exists, but often shared at the last minute.

And then afterward, I hear, “It looked and sounded great, but only 20 people watched it online—was it worth it?”

The reality: If you don’t promote the livestream, you haven’t really launched one.

What I’ve Learned Watching Hundreds of Keynotes and Panels. Audience Participation Changes Everything!

What I’ve Learned Watching Hundreds of Keynotes and Panels. Audience Participation Changes Everything!

I spend a lot of time standing at the back of event rooms (that sounds creepy, right?).

Sometimes those rooms are packed with people. Sometimes they’re split between a room and a livestream. Sometimes they’re entirely virtual, and I’m in my PJs (too much sharing?). One thing I’ve learned is that everyone wants to be part of the conversation. So how can you make them feel engaged and heard?

How Do You Measure the Real Success of Events?

How Do You Measure the Real Success of Events?

For years, the answer seemed simple: count how many people showed up. If the seats were filled, the event was a success.

But audiences have changed. Some are eager to travel, dress up, and be in the room. Others prefer — or need — to join from wherever they are. If we only measure who’s in the seats, aren’t we overlooking the bigger picture of engagement and impact?

The Top 5 Wireless Mic Issues I See at Venues (And How You Can Fix Them)

The Top 5 Wireless Mic Issues I See at Venues (And How You Can Fix Them)

Over the past few months, I’ve visited more than a dozen event venues—hotels, museums, and corporate spaces—to offer free, on-site reviews of their wireless microphone systems.

Each space had its unique setup, but a handful of issues kept showing up again and again. These problems are easy to overlook—until they cause issues during a live event.

Here are the most common issues I’ve encountered—and what can be done to prevent them!